Using Text Messaging (SMS) to reach your customers

Using Text Messaging (SMS) to reach your customers

Is your business ready to utilize the power of text message marketing? It is incredible to think that many businesses are overlooking one of the most cost effective marketing strategies there is today. In a recent survey, over 90% of people open and read their text messages within 3 minutes of receiving a text. This is an astonishingly high open-rate for any form of marketing or business communication. Emails are often spammed or deleted without even a second thought, but texts are an immediate communication from your company to your client and they do take notice.

So why do most companies not take advantage of this powerful marketing tool? Put simply, they are still stuck with the more accepted methods of marketing and they like to stick with what they know. Email campaigns or e-shots, direct mail-outs and telephone marketing are the accepted methods of marketing a business’ message to potential customers, but these methods cannot deliver the high conversion rates and immediate user interaction that the best text message marketing can offer.

The power of text marketing is truly an awesome tool in any forward-thinking, modern-day business. If your company is not using text messaging to market your business, then you are missing out on thousands of potential new customers and sales. Try researching the best methods of text message marketing to your clients and you will find a host of information and companies offering their services. Your company is missing out if you’re not using text messaging to market your business.

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